Analytics software

10 apps. Web, product and business data

AllFree planPaidOpen source

Plausible

Simple, private web analytics

Paid · Web

Amplitude

Product analytics for growing teams

Free plan · Web

Google Analytics

Measure website traffic

Free plan · Web, iOS, Android

PostHog

Open source product tools

Free plan · Web

Metabase

Ask questions of your data

Open source · Web

Mixpanel

See how people use your product

Free plan · Web

Hotjar

See how people use your site

Free plan · Web

Umami

Simple, private analytics

Open source · Web

Matomo

Analytics you can own

Open source · Web

Fathom Analytics

Website stats without cookies

Paid · Web

About Analytics software

Analytics tools show how people find and use your site or product, so you can make better decisions.

What are the most popular Analytics products?

Popular choices right now include Plausible, Amplitude, Google Analytics, PostHog and Metabase. The list above is ordered by what people view and like, and it changes over time.

Is there any free Analytics software?

Yes. Amplitude, Google Analytics, PostHog, Metabase and Mixpanel have free plans or are free to use. Check each website for current limits.

How do I choose Analytics software?

Decide how much detail you need, whether you want to avoid cookies, and where the data is stored.