Matomo
Analytics you can own
About Matomo
Matomo is a web analytics tool. Self-hosted web analytics that keeps your data with you.
Matomo is best for organisations that want to own their analytics data. Matomo is open source. It works on the web.
Features
Self-hosting
Your data stays with you.
Google Analytics alternative
Full reports.
Privacy tools
Built for GDPR.
Questions about Matomo
What is Matomo?
Matomo is a web analytics tool. Self-hosted web analytics that keeps your data with you.
Who is Matomo best for?
Matomo is best for organisations that want to own their analytics data.
What are the main features of Matomo?
Its main features include Self-hosting, Google Analytics alternative and Privacy tools.
Is Matomo free?
Yes. Matomo is open source, so you can use it for free and read its code. Hosted versions or support may cost extra.
What platforms does Matomo work on?
Matomo works on the web.
What are the best alternatives to Matomo?
Popular alternatives include Google Analytics, Plausible and Hotjar. Compare them on the features you need most.
How do I choose a web analytics tool?
Decide how much detail you need, whether you need cookie banners, and where your visitors’ data is stored.
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