SEO software

11 apps. Keywords, backlinks and site audits

AllFreeFree planPaid

Yoast

SEO for WordPress

Free plan · Web

Ahrefs

SEO research and backlinks

Paid · Web

Semrush

SEO and competitor research

Free plan · Web

Moz

SEO tools and learning

Free plan · Web

Linktree

One link for your social bio

Free plan · Web, iOS, Android

SE Ranking

SEO tracking for agencies

Paid · Web

BuzzSumo

See what content does well

Paid · Web

Screaming Frog

A website crawler for SEO

Free plan · Windows, Mac, Linux

Surfer

Write content that can rank

Paid · Web

Google Search Console

See how Google sees your site

Free · Web

Bitly

Short links and QR codes

Free plan · Web, iOS, Android

About SEO software

SEO tools help you get found in search. They cover keyword research, backlinks, site audits and rank tracking.

What are the most popular SEO products?

Popular choices right now include Yoast, Ahrefs, Semrush, Moz and Linktree. The list above is ordered by what people view and like, and it changes over time.

Is there any free SEO software?

Yes. Yoast, Semrush, Moz, Linktree and Screaming Frog have free plans or are free to use. Check each website for current limits.

How do I choose SEO software?

Decide what you need most, then compare data quality and how many sites and keywords the plan covers.