Google Analytics
Measure website traffic
About Google Analytics
Google Analytics is a web analytics tool. See where visitors come from and what they do on your site.
Google Analytics is best for site owners who want free and detailed traffic data. Google Analytics has a free plan, and paid plans add more. It works on the web, iOS and Android.
Features
Event tracking
Measure what people do.
Audience reports
See where visitors come from.
Google Ads links
Connect marketing and results.
Questions about Google Analytics
What is Google Analytics?
Google Analytics is a web analytics tool. See where visitors come from and what they do on your site.
Who is Google Analytics best for?
Google Analytics is best for site owners who want free and detailed traffic data.
What are the main features of Google Analytics?
Its main features include Event tracking, Audience reports and Google Ads links.
Is Google Analytics free?
Google Analytics has a free plan, and paid plans add more. Check its website for current limits and prices.
What platforms does Google Analytics work on?
Google Analytics works on the web, iOS and Android.
What are the best alternatives to Google Analytics?
Popular alternatives include Plausible, Hotjar and Matomo. Compare them on the features you need most.
How do I choose a web analytics tool?
Decide how much detail you need, whether you need cookie banners, and where your visitors’ data is stored.
Alternatives to Google Analytics
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