Engagement rate calculator

Work out your social media engagement rate

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How it works

Engagement rate shows how many of your followers react to a post. Add up the likes, comments and shares, divide by your followers, and multiply by 100. So 500 actions on 10,000 followers is 5%. Adding your reach gives a second rate, based on the people who actually saw the post.

engagement rate = (likes + comments + shares) ÷ followers × 100

By followers is the common public measure. By reach is often fairer, because many followers never see a given post.

Worked example. 400 likes, 50 comments and 50 shares on 10,000 followers is 500 ÷ 10,000 × 100 = 5%.

Examples

Followers	Actions	Rate
1,000	50	5%
10,000	300	3%
100,000	2,000	2%

What this tool doesn’t cover

Each network counts actions differently, so compare like with like.
We don’t show benchmarks, because published ones vary too much.

Questions

What is a good engagement rate?

It varies widely by network and audience size. Compare with your own past posts first.

Should I use followers or reach?

Use reach if you have it, as it counts people who saw the post.

What if I have no followers yet?

There’s no rate to work out, so we ask you to enter them.

How do I calculate engagement rate?

Add up the likes, comments and shares. Divide by your followers or reach, then multiply by 100.

Why does my engagement rate fall as I gain followers?

Larger accounts often see a smaller share of people reacting. That’s why you should compare your rate with accounts of a similar size.

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Sources: Hootsuite: how to calculate engagement rate (opens in a new tab)