Calculate engagement rate by followers, reach, or impressions — with benchmarks for Instagram, TikTok, YouTube, LinkedIn and more.
Enter likes, comments, shares, and saves, plus your audience metric — and get engagement rate live with a quality grade and per-platform 2025 industry benchmarks. Switch between followers, reach, and impressions to match your reporting standard.
Got questions? We’ve got answers. Here are some of the most common inquiries about Engagement Rate Calculator.
Engagement rate calculator
Industry benchmarks (2025)
How we calculate
Engagement Rate = (likes + comments + shares + saves) ÷ chosen audience metric. Choose Reach or Impressions for the most accurate per-post ER; Followers is the public benchmark.