Free engagement rate calculator — measure post or account engagement using the standard creator-economy formulas.
Engagement rate calculator
Industry benchmarks (2025)
How we calculate
Engagement Rate = (likes + comments + shares + saves) ÷ chosen audience metric. Choose Reach or Impressions for the most accurate per-post ER; Followers is the public benchmark.Was Engagement Rate Calculator useful?
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The QuickToolz Engagement Rate Calculator computes engagement rate for any social post or account using the standard creator-economy formulas — engagement / followers, engagement / reach, and engagement / impressions. Compare your rate against industry benchmarks instantly.
ER by followers = (likes + comments + shares + saves) / followers × 100
ER by reach = engagements / reach × 100
ER by impressions = engagements / impressions × 100
Instagram: 1–3% is healthy, >6% is elite (for accounts under 100k followers)
TikTok: 5–9% is typical, >15% is viral
LinkedIn: 2–5% for organic posts
Twitter/X: 0.5–1% is the median
Everything you need, nothing you don’t. Built for speed and simplicity.
By followers, by reach, or by impressions.
See how your rate compares to platform averages.
Updates as you type.
Everything you need, nothing you don’t. Built for speed and simplicity.
Likes, comments, shares, saves — add what applies.
Got questions? We’ve got answers. Common questions about Engagement Rate Calculator.
Followers, reach, or impressions — pick the formula.
Live percentage plus benchmark comparison.